Website Builder FAQ | What is a responsive promotion website-What is an SSL certificate

Website Builder FAQ

What is a responsive promotion website-What is an SSL certificate

The main questions about products and services are shared here. I hope you can find the answers. We will continue to enrich the content.

Guangmei Technology website production-optimization-Website Promotion service package has the following methods,

  • Basic type
  • Luxury type
  • Flagship Type
  • Supreme type
  • Our package services are mainly for companies and individuals who need to promote, sell, and expand their brand influence. The service package starts from the absence of a website, website construction, internal optimization, domain name registration, overseas hosting space rental, according to the comprehensive situation of each customer’s different needs and website content scale, with different packages and then let the website go online, and then according to the release The actual situation and the content of the supporting services of different packages deeply optimize the website pages, allowing the website to be included and ranking optimized in Google search. The flagship and supreme models are more equipped with Google advertising so that the website has not only natural traffic but also advertising effects
  • Learn more about website production-optimization-Website Promotion service package
Beijing Guangmei Technology's responsive promotion website is compatible with mobile phones, tablets, and PC devices, and displays web pages across platforms. Automatically recognize the screen width and make corresponding adjustments to the web design. The same webpage automatically adapts to screens of different sizes, automatically adjusts the layout according to the screen width, and perfectly passes the search engine mobile device ease of use detection. PC, tablet, mobile phone screen automatically adapts, no need to make a special mobile website, one web adapts to all screens, in line with search engine mobile device ease of use standards

Overseas website styles are imported from overseas. Code writing, frame design, color matching, fonts, etc. are all created by overseas people. All elements are fully in line with the habits, aesthetic needs, and mouse and keyboard operation habits of overseas website viewers.

With its command line interface (rather than point and click), the Linux host runs the open source Linux operating system. Although Linux is not very common in the field of desktop computing, it is very popular among mobile developers because it provides support for Android and game developers. When conducting online business activities, the certificate serves as an electronic “passport” to create a credential for an online entity. When an Internet user tries to send confidential information to a Web server, the user's browser accesses the server's electronic certificate and creates a secure connection. When users evaluate Linux and Windows hosts, they will find that the reason why Linux servers are popular is due to their security and stability. The Linux host rarely needs to be restarted, so there is little or no downtime, and complex updates to the website can also be achieved. The Linux operating system also provides fewer opportunities for hackers, so when faced with a site on a Linux host, they usually turn to easier targets.

The Windows host uses hardware running the Microsoft Windows server operating system. If you are already familiar with Windows on a desktop computer and prefer to stick to what you know, then this may be your best choice.

Windows hosting is a relatively easy-to-use web hosting product, which is not so complicated in terms of adding and extending website functions. The Windows host is also supported by Microsoft, and Microsoft regularly provides updates to ensure that your host is safe and error-free.

In terms of technology, the Windows server host is the only hardware capable of running Visual Basic or .NET programming languages. It is also the best choice for writing Active Server Pages (.ASP) scripts.

First of all, you need to see whether you use a database language. The Windows server host is the only hardware that can run Active Server Pages (.ASP), Visual Basic, or .NET programming languages. For these three languages, you can only choose Window-type

PHP can run on both Linux and Window. With the same configuration, Linux runs slightly faster, but it doesn’t feel obvious or can’t be felt.

Linux uses an open source system, with more plug-ins and third-party applications, and more plasticity

Linux type is more suitable for maintenance and use with a certain programming foundation

For a website that is only a display type, or a website that only uses PHP, both are ok. The virtual host we provide is more recommended for the Linux type.

The Secure Sockets Layer (SSL) certificate is a digital certificate that can verify the identity of a website and encrypt the information sent to the server by SSL technology. Encryption is the process of scrambling data into an undecipherable format that can only be returned to a readable format using an appropriate decryption key.

When conducting online business activities, the SSL certificate serves as a credential for the creation of an online entity by the electronic "passport". When an Internet user tries to send confidential information to a Web server, the user's browser accesses the server's electronic certificate and creates a secure connection.

  • The SSL certificate includes the following information:
  • 1. The name of the certificate holder;
  • 2. Certificate serial number and expiration date;
  • 3. A copy of the public key of the certificate holder;
  • 4. The digital signature of the certificate authority;
  • All SSL certificates include:
  • 1. Very strong SHA-2 and 2048-bit encryption. ; 2. Secure site trust mark can improve customer confidence.
  • 3. Unlimited servers and re-issuance times. ; 4. The security padlock of the browser.
  • 5.30 days risk-free money-back guarantee.
  • 6. Compatible with all major browsers and mobile devices. Remove the "unsafe" warning from the browser
It is necessary for Website Promotion websites. The main reason is that 69.89% of the overseas users of Google Chrome are ranked first. If the website does not have an SSL certificate installed, Google Chrome prompts "This site is not safe" before the web page is opened, causing most visitors to give up visiting the site.

A stronger brand image:

The advanced certificate proves that you have obtained your real identity online after being verified by an industry-recognized certificate authority, thereby helping to increase user confidence. Therefore, your SSL certificate can show customers that your organization is committed to protecting their data and online experience.

Ensure compliance with regulatory standards:

SSL certificate provides the strongest protection for online business, including PCI-DSS, HIPAA, HITECH, GDPR and other standards and regulations.

Improve SEO ranking

Secure mobile and online payment systems. Websites with payment systems must install SSL certificates.

  • 1. Domain name selection:

    1. The domain name is short and easy to spell and remember. 2. Use .COM as much as possible for the European and American markets, which will make your company appear more formal. 3. The more important point is to include keywords. If the domain name that contains the keywords you want to register is signed off, you can try to add a line between the keywords. Such a domain name may be more effective.

  • 2. Server problems:

    1. The speed of foreign users opening the website on the domestic server is particularly slow. If your foreign trade website is placed on the domestic server, most of your potential foreign customers are opening your website Time, it will be super slow. Just like when you open a foreign website at home, you can't bear the slowness in many cases. Just imagine, sometimes you can’t stand it when you open Netcom from Telecom, let alone foreigners visiting your website from far away? If your potential foreign customers open your website and haven't opened your webpage in 10 seconds, it may close your website immediately and check the website of your competitor. Few people think about the speed of websites after the popularization of broadband, but the barriers between domestic and foreign countries are often much larger than you think! 2. Foreign trade website servers located abroad will significantly increase the update frequency and ranking of search engines. Someone once used the same method to optimize the search engine ranking for the key time of "china tour" for two English stations at the same time. The method is the same, but the effort is different. It took only 4 months for the space to be placed on the first page of Google on the foreign website, but it took 11 months for the server to be placed on the first page of the domestic website. In addition, if it is placed in the country, because it is a domestic IP address, it is difficult for users who go to the location of your target customer to find you with a search engine such as Google.

  • 3. Coding problem:

    To build an English website, you must first change the following code to English coding, otherwise the English search engine will not include your site. gb2312 stands for Simplified Chinese and needs to be changed to "UTF-8" or "ISO-8859-1". "UTF-8" covers the widest range of characters and is recommended.

  • Four, directory and file name naming rules:

    1, directory names, file names, and picture names can all be named using keywords. 2. Use a dash to separate keywords

  • 5. Title, Description, Keywords, Alt:

    Many articles on these 3 points are very clear. The simple overview is: 1. The Title, description, and keywords of each page must be different and different from the page The theme matches. 2. Don't pile up keywords repeatedly.

  • VI. Navigation bar:

    Using text for navigation is the best choice. The name of the link should be the keyword. If it is inconvenient to put keywords, you can add a title tag in the code. But also pay attention to the position of the navigation. It's best to put it on the top or left side. Putting it on the right side is not conducive to the fastest crawling links of search crawlers, and it is not in line with the browsing habits of ordinary people.

  • Common problems in the construction of foreign trade websites are:
  • 1. The website design is Chinese and does not conform to the browsing habits of foreign users, which makes it difficult for foreigners to find the information and browsing habits they want, and feel awkward;
  • 2. The website design is unprofessional, the workmanship is rough, and many foreign trade grammatical errors make foreign users feel that the company is small, unprofessional and careless, and will not get the opportunity to cooperate;
  • 3. The website cannot be opened in foreign countries, or it is unbearably slow for foreign users to open the website;
  • 4. The message feedback, online consultation, and e-mail consultation on the website are decorations. The user asked for a long time but did not get a reply;
  • 5. The basic optimization of the website has not been done, and it ranks low on the overseas search engines, making it difficult for buyers to find;
  • 6. The website optimization cheated and was blocked by search engines, resulting in the website not being found on search engines;
  • 7. Ignore the habits of foreign and local users, and ignore the tools commonly used by buyers such as local well-known websites and yellow pages.
  • For the solutions to the above-mentioned foreign trade website construction problems, it is recommended to start with the following points:
  • 1. The website design is westernized, in line with the browsing habits of overseas customers. Pay attention to font size (Westerners prefer smaller fonts), browser encoding (many overseas users do not have Chinese language support installed, and websites should use utf-8 encoding), details processing (language details, fine website design, etc.).
  • 2. The website design refers to well-known large companies abroad, and makes a grand and stable presence, such as ibm.com. Foreign users seldom come to the mainland to investigate, and a lot of information is learned through the website. If a company is small, it should show its strength and expertise on the website, and if it is large, it should show its own. Qualification and strength.
  • 3. The website is placed on an overseas server to ensure the speed of overseas users accessing the website. If it is a global user group, it is recommended to use overseas host space. The host space currently provided by Guangmei Technology includes North America, Europe, Asia is available.
  • 4. Use overseas corporate mailboxes or high-end corporate mailboxes with overseas forwarding functions to ensure normal global sending and receiving. Domestic mail servers are often blocked by foreign countries due to spam issues. As a result, mail sent overseas is often returned or cannot be received, which will seriously affect normal foreign trade business transactions.
  • 5. The most basic website optimization should be carried out in the process of website construction, such as keyword optimization, navigation optimization, tag optimization, keyword density, etc. must be noted, these can also be regarded as the basic configuration of modern website construction
  • 6. Don’t do some dishonest marketing methods for the sake of opportunism, such as sending spam, cheating on search engines, etc. The consequences are very serious.
  • 7. Learn more about the usage habits of target customer groups. For example, in Europe, many professional buyers use Yellow Pages more than the Internet. In some places, B2B business platforms are used more than search engines. In some places, the opposite is true. There are exhibitions and so on. Different network marketing plans should be developed according to the habits of different regions.
  • Why do you need to build a foreign trade website? Why network marketing? Don't you know? Exploit the market and establish a brand? Who is the primary strategy of a company? How to implement these? What kind of tactics are used, there are too many things involved in online marketing
  • First of all, you must understand the fact: now, online marketing cannot replace traditional marketing. Online marketing and traditional marketing will coexist for a long time. Then online marketing must achieve another deep level of strategic significance, brand building. Now the two major sources of information—traditional media and online media are recognized, and the openness and low cost of online media are the magic weapon for any company’s brand establishment. It’s just that current companies don’t fully understand this, and they haven’t Its better utilization and execution. Internet marketing can assist traditional marketing to build a better brand. There are a few things to pay attention to.
  • What kind of platform can be used to establish a position for self-branding? After the establishment of this platform, how can it be better integrated into the entire marketing activities? How can it become a top brand platform? Let's solve the first question first:

    This is generally the only answer for enterprises. Because it is a website for the Internet, and a good website is a company's image endorsement. This makes many companies quote a lot of flash and pictures for aesthetics. Make your own web page "huge", in fact, this is unreasonable. Although this kind of website does a good job in aesthetics, it is not conducive to the inclusion of search engines, so that its ranking in search engines becomes very low even after dozens of pages.

    So how can this problem be solved? For the first-class website construction service providers, they not only consider the aesthetic factors when designing the website, but also add the elements of search engine optimization (in professional terms, we call it SEO) when designing and constructing the website. Only in this way can a website designed and established be excellent. Secondly, there is another way to solve this problem. The company adopts a static and dynamic site building model, which means that a website is very satisfied with the needs of the eye, and is very beautiful and beautiful. By adding bidding rankings to make it high, and using a static website. It is the website that meets the SEO standards to get a good position in the general ranking, which can not only show the strength of the company, but also highlight the company's professionalism in network marketing. Make customers fully recognize the company.

  • Let's solve the second problem again! How to integrate the platform into the company's marketing activities?

    Modern people are basically doing more and more online activities, and their habits on the Internet have also increased, such as opening QQ, reading e-mails, and so on. Each one can be our publicity channel. When companies conduct network marketing, they should be clear about their customers and carry out their own network marketing activities in the corresponding media. The self-promotion of the company website is actually the promotion of the company’s products. Leading customers to your website is a key task of your brand building. After most modern companies have established a good website, it is better to focus on information release and bidding rankings. The only thing is to make an information release, and even ignore your own ranking in the search. This way your website can provide you with a big return is really hell! For these companies, Internet marketing is just a framed article without filling in content. The separation of online marketing and offline marketing is the company's biggest failure in online marketing. Internet marketing is a part of marketing activities. Enterprises one-sidedly believe that online marketing only plays a role in building a brand, and does not make full use of Internet marketing, which causes a great waste of corporate resources. How to integrate the two is a long-term and arduous task. It is necessary to cultivate awareness for salespersons. When going out to do business, you must tell our customers about the help that your website and the website can provide to customers, and wait until customers understand how. When the problem can be solved quickly through online consultation, it can show that you have created a habit of online marketing for your customers.

    Send your own e-mail blessings again on every holiday or customer’s birthday. These can better promote your website and improve customer loyalty. Of course, the situation of each company is not necessarily the same, but the implementation and integration of network marketing must be emphasized. Combining the two will bring benefits, and sharing will result in waste! Hope our company will also consider it carefully.

    After the company conducts online marketing, there is always a situation of focusing on statistics and light analysis on the data on the website. Most corporate bosses are busy, and they just look at the data for a while without thinking about the data. The potential meaning of the coming, which area has more users, we can focus on the development, which customers can use e-commerce to maintain customer relationships, which websites can be focused on as the target of information updates, and so on. These are the content that should be considered in network marketing. The more analysis and thinking, the fewer detours, which can maximize the use of company resources. The third question is to make your website a leader in the industry. It is also the focus of the company's brand building. How to promote the website and launch its own products to customers at the same time is the goal of website construction. To achieve this, it is necessary to identify your potential customers and introduce your products to them by means of knowledge marketing. There are as many target customers as there are potential customers, and as many target customers as there are. Realistic customers. Only by finding the right customers can you reduce your costs.

    Promote the construction of the entire brand through market positioning and market segmentation. At this time, the company’s blog and Internet activities can reflect the brand. When we conduct blog marketing, we follow one sentence, to Where you should go, start your blog, use knowledge articles to attract readers’ attention, let them know you more, increase your own Internet exposure, so that you can establish a good Internet image and create a Brand network marketing is one step closer. Through knowledge-based marketing activities, we can get a good reputation among our customers. The famous viral marketing is to use free and highly knowledgeable media to spread, so that the company’s brand and strength It will also spread quickly through these media. What embodied in the whole marketing activities is the ideal of an enterprise to pursue excellence. It reflects the company's strength and attitude from network marketing to win the respect of customers and peers. This is the true essence of network marketing.

  • For a website that is only a display type, or a website that only uses PHP, both are ok. The virtual host we provide is more recommended for the Linux type
Combination of aesthetics and marketing-a new standard for foreign trade website construction
The viral development of the Internet has not only changed everyone’s consumer habits, but has also changed everyone’s interest in the big pie of the Internet.   Ten years ago, when a company was making a website, they might only consider making the website more beautiful and displaying more information about the company, nothing more.   However, the popularity of e-commerce has made more companies realize that the role of a website can't just be a "vase", they hope that a website can bring them benefits. Therefore, from foreign trade website design to foreign trade website production to launch, the elements we need to consider are no longer just aesthetics, but also user experience, how to increase customer inquiries, etc., which can directly bring benefits to corporate network marketing. Elements.

外贸网站建设New标准

  • Element 1: User experience. :

    Aesthetics is one of the very important factors of user experience, but it is only one of them. When designing a website, every website designer must think differently and feel from the user's point of view. Would I like such a website? Take "convenience" as a simple example. When a certain treasure used to purchase an item, its payment method was very single. Many users complained that the payment process was too cumbersome and inconvenient, but after several years of development and improvement, The original single payment method has expanded to the current diversified payment methods such as fast payment, online banking, credit card, and payment on behalf of users, which meets the differentiated payment needs of users. This is also an important reason why it has such a large and loyal user group. .   A single payment method may limit a large part of consumers. You ask consumers to register as a consumer, not everyone is willing to do that complicated process.

  • Element two: search engine optimization. :

    Whether it is user experience, foreign trade website promotion or search engine optimization, they can all be said to be part of the website operation. Of course, the operation of a website includes more than the above aspects.

    A website has four degrees on the Internet: extensiveness, popularity, image, and brand. Search engine optimization may bring you popularity, website promotion may bring you popularity, but for a website, these things are not enough. An optimized website must have a place to retain consumers. Beauty may be one of the conditions, but it is also the weakest one. Because handsome can’t be eaten as a meal, what every consumer needs more is something that is of practical value to them. For a simple example, your website says to register a member and rewards 100 in cash, while another website says to register a member. Enjoy lifelong premium VIP treatment. Do you think there are more members who register on your website or others?

  • Element Four: Other.

    The rapid development of the mobile terminal has caused more consumers to focus on mobile websites. You may not feel it now, but after a while, the trend of using mobile websites will be as popular as you are using WeChat now.

    Now you ask a person how much WeChat account is. If he says no, how do you feel? The first feeling is that you are OUT. Similarly, maybe a few months later, someone will ask you if your website has a mobile station? If you answer no, then you are as if you don't have WeChat.

    Data shows that the number of users who use mobile phones to surf the Internet is much higher than that of computers, and this number is still increasing. More and more people are willing to use mobile phones as a small, portable and easy-to-operate tool. To learn about information, watch videos, play games, etc., this change in user habits has also brought more and more social attention to mobile phones.

    For example, many companies have begun to develop and produce mobile websites to realize simultaneous access to computer and mobile websites, which has opened up new ways for companies to bring more customers. And these changes are the trend of the development and advancement of an era.

    Each website builder must firmly grasp some of the most cutting-edge technology or information in the market in order to stay ahead of others.

    As an online company, if your website can bring customers not only a "vase", but a sharp network marketing tool, then I believe that your company can get one at any level Very good improvement

If you do not find the answer to your question, please feel free to contact us and our customer support will be happy to help you.