Search ads
Increase sales by displaying text ads or call ads next to Google.com search results, on Google search network partner sites, and more.
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If you want to attract new customers online, advertising with Google Ads may be your ideal choice. Using Google Ads to advertise is equivalent to investing in your own business. It’s important to understand how Google Ads works and the role of advertising investment in growing your business, so that you can reasonably control your budget.
Using online advertising, you can target your ads to your ideal target customers and filter out audiences you don’t want to reach. When using Google Ads to advertise online, you can use different targeting methods to attract potential customers who are searching for your products or services.
Advantages of Beijing Guangmei Technology Advertising
Achieve marketing goals
Make full use of different advertising formats and features to customize your ads according to your various business goals. For example, you can add a clickable "call" button to your ad to attract more calls; you can also use video ads to show off your brand. Here are some common marketing goals you may wish to achieve: Perform actions on the website Visit the physical store Call the merchant Install the app
Set keyword targeting methods for ads
If you display ads next to search results on the Google search network, you can choose keyword targeting methods to show ads to users who are searching for related terms. You can also choose to show ads at specific times of the day, and specify location and language.
Target audience precisely
If you advertise on the Google Display Network (i.e. websites and mobile apps that display Google ads) and YouTube, you can choose the ages of the users you want to reach, the types of websites they visit, and areas of interest, and further Refine your targeting criteria.
Pay only for performance
You can decide your advertising budget, and only pay when users interact with your ads (for example, clicking on text ads or watching video ads). You can set the bidding method that is most beneficial to your business.
Measure advertising effectiveness
Quickly monitor the effectiveness of your ads and easily make adjustments to improve performance.
Cross-platform advertising
No matter whether the customer is using a computer, tablet, mobile phone or in an application, they can be covered.
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Display ads
Improve sales (online sales, in-app sales, in-store sales) by displaying visually impactful ads across the web, and at the same time, optimize campaign performance through automated bidding, targeting, and creation of ads
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Shopping ads
Improve online and physical store sales by placing ads on Google Shopping and the search network (such as window shopping ads)
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Video ads
Use video ad formats designed to attract users to buy your products or services to increase sales
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Smart Ads
By displaying automatically generated advertisements on Google, Google Maps and the entire network, increase website sales and reduce the number of actual operations of advertising management
When users search for terms related to your product or service, or when the content of the website they visit is related to your business, your ad will appear in front of them. How is this achieved?
Keywords: Keywords between you and your customers refer to the words or phrases you choose when you set up your Google Ads campaign, that is, you think your potential customers are searching for products that are similar to the products or services you provide Or words that are likely to be used when serving. After matching the keywords with the ads you created, your ads will appear when users search for similar terms or visit websites that contain relevant content. For example, if you provide a flower delivery service, you can use "flower delivery" as a keyword and match it with an ad that promotes flower delivery. When users search for the term "flower delivery" or similar terms on Google, your ad may appear next to Google search results or on other websites related to flower delivery services.
Introduction to campaign goals
| Goal | Applicable circumstances | Function type |
| Sales | Promote online sales or conversions, in-app sales or conversions, telephone sales or conversions, or physical store sales or conversions | Features that initiate the purchase or conversion process, such as bidding strategies for clicks, ad extensions, and ads shown to potential customers as they browse websites, videos, and apps that partner with Google |
| In-depth interaction with customers who have contacted you or are about to make a purchase decision | ||
| Potential customers | Encourage relevant customers to express their interest in your products or services by signing up for the newsletter or providing their contact information. | Features that initiate the conversion process, such as audience targeting, ad extensions, and ads shown to users as they browse websites, videos, and apps that partner with Google |
| Website traffic | Attract potential customers to visit your website | Features that can help customers who are conducting research to find potential product options, such as ads with relevant and dynamically generated headlines, ad extensions, and bid strategies that help increase website traffic |
| Goal | Applicable circumstances | Function type |
| Sales | Encourage customers who are ready to take action to purchase or convert | Features that initiate the purchase or conversion process, such as visually impactful ads, automatic bidding and positioning, and those that can help you attract users who are actively browsing, researching, or comparing the products and services you sell Other functions |
| In-depth interaction with customers who have contacted you or are about to make a purchase decision | ||
| Potential customers | Encourage relevant customers to express their interest in your products or services by signing up for the newsletter or providing their contact information. | Features that initiate the conversion process, such as automatic bidding and targeting, visually impactful ads, and those that can help you attract users interested in your business, provide email addresses, sign up for newsletters, or provide other relevant contact information Other functions |
| Website traffic | Attract potential customers to visit your website | Features that can help customers who are conducting research find potential product options, such as automatic bidding, targeting and ad creation, and features that can help you build a list of website visitors that you can attract again in the future |
| Product and brand preference | Attract potential customers to explore the products/services you provide | Features that can help you motivate users to choose your brand, such as automatic bidding, positioning, and ad creation, as well as visually appealing ads that help increase in-depth interaction |
| Introduce the unique aspects of your product or service to users | ||
| Brand recognition and reach | Improve users' awareness of your products or services | can help you strengthen brand recognition, such as vivid and intuitive ads, bid strategies that can increase views, and help attract new customers and catch them |
| When launching new products or expanding business scope to new areas, introduce your products and services to customers |
| Goal | Applicable circumstances |
| App promotion | Launch an automated campaign to display ads on the Google Search Network, Display Network, Google Play, other apps, and YouTube to increase app installs and engagement. |
| Goal | Applicable circumstances |
| Sales | Encourage customers who are ready to take action to purchase or convert. |
| In-depth interaction with customers who have contacted you or are about to make a purchase decision | |
| Potential customers | Encourage relevant customers to express their interest in your products or services by signing up for the newsletter or providing their contact information. |
| Website traffic | Attract potential customers to visit your website |
| Product and brand preference | Encourage potential customers to consider your brand or product when researching or purchasing products |
| Attract in-depth interactions with users who have shown interest in your brand | |
| Encourage users to consider your brand or product in the future | |
| Brand recognition and reach | Reach a broad audience while efficiently using your brand |
| Improve brand awareness among relevant audiences | |
| Use a variety of different advertising formats to let users know your brand |
| Goal | Applicable circumstances |
| Sales | Promote online sales or conversions, in-app sales or conversions, telephone sales or conversions, or physical store sales or conversions |
| In-depth interaction with customers who have contacted you or are about to make a purchase decision | |
| Potential customers | Encourage relevant customers to express their interest in your products or services by signing up for the newsletter or providing their contact information. |
| Website traffic | Attract potential customers to visit your website |