Social Media Marketing (SMM) | Facebook,Twitter,LinkedIn,Pinterest SMM

Social Media Marketing (SMM)

Social Media Marketing (SMM) | Facebook,Twitter,LinkedIn,Pinterest SMM

Contents

Social media marketing (SMM)

Social media marketing (SMM) is the use of social media platforms and websites to promote products or services. It is a form of Internet marketing that uses social networking sites as a marketing tool. The goal of social media marketing (SMM) is to improve communication with users, increase brand awareness and attract more (potential) customers.

Official Facebook statistics

According to our estimates, an average of 2.2 billion users worldwide use Facebook, Instagram, WhatsApp or Messenger every day. We hope that all these users feel safe and secure when using our platform1. To this end, we have designed a series of courses to introduce you to our advertising policies and explain the ads that Facebook’s apps and services allow. This course is the first lesson among them.

Facebook (Facebook), Twitter (Twitter), LinkedIn (Linkedin) social media marketing includes homepage creation promotion, advertising placement

Social media marketing (SMM)

Compared with other online marketing such as search engines and emails, the trust-based communication mechanism of social media marketing and the high active participation of users can influence the consumption decisions of netizens more and provide a large number of brands to be disseminated. And the opportunity to be magnified. Social media users are highly sticky and stable, with clear positioning, which can provide brands with more segmented target groups. The social media marketing market is still expanding. It is no longer a place for friends to share, but has become a brand-new business competition model.


At the same time, social media marketing: long-term; large amount of content and various forms of dissemination; always in the state of marketing and interaction with consumers, emphasizing content and interactive skills; need to be aware of the marketing process Carry out real-time monitoring, analysis, summary and management; need to adjust marketing goals based on real-time feedback from the market and consumers. The rise of social media is a development trend of the Internet in recent years. Whether it is foreign Facebook and Twitter, or domestic Renren or Weibo, they have greatly changed people's lives and brought us into an era of social networking. Social network is a kind of network media, and when the social network era is rapidly approaching, we marketers cannot avoid facing the profound changes brought to marketing by social media.

Create once, serve in multiple slots

You can place ads on Facebook, Instagram, Messenger and Audience Network at the same time. You only need to create it once, and the ad can be displayed in every app and website that users like to use the most.

Display ads across devices

With many optional mobile or desktop ad slots, you can show your ads to your audience no matter which device they use.

Precise display, worry-free guarantee

Expanding coverage does not mean that you have less control over your advertising. We provide easy-to-use brand safety control tools to help you better control where and how your ads are displayed.

  • Consumer packaged goods industry

    Consumer packaged goods industry

    From building brand awareness, increasing brand preference to increasing brand sales, all your needs can be met.

    Use Facebook to build a brand and increase sales.

    Number of people covered

    1.59 billion users worldwide visit Facebook every day. You can place ads on Facebook and Instagram to market to appropriate audiences in the consumer packaged goods market.

    Brand promotion

    Use the rich mobile creative display space of Facebook and Instagram to enhance brand awareness and preference.

    Increase sales

    Increase in-store and online sales of consumer products, and use our human-centered marketing effectiveness measurement tools to understand the impact of advertising.

  • Retail and e-commerce

    Retail and e-commerce

    From exploration to purchase, increase online and in-store merchandise sales.






    Number of people covered

    Facebook has more than 2 billion monthly active users. By marketing to this huge user base, you can increase the visibility of your brand and products and promote new launch events.

    Customer Acquisition

    Use Facebook's easy and convenient registration process to attract more potential customers and buyers, and provide mobile app installations to further strengthen customer relationships.

    Goods for sale

    From online platforms to physical stores, create a smooth and consistent shopping experience for customers, thereby increasing the number of purchases, registrations and other valuable operations.

  • Game industry

    Game industry

    Develop and promote games on the Facebook platform and realize game revenue.





    Developing games

    Create interesting and engaging games on the Facebook platform. Allow players to play instant games directly in the Messenger application, or use Gameroom or Facebook Canvas to create games and exploration experiences suitable for desktops.

    Promote the game

    The two platforms Facebook and Instagram have more than 600 million players, which can help you quickly promote your game to a global audience. You can increase app installs, target active players, or promote in-game activities.

    Game revenue generation

    Join the Audience Network to create advertising spaces and increase the revenue-generating capabilities of the game. Use Facebook's powerful audience targeting function to show the audience the most relevant ads and earn monthly income.

  • Entertainment and media industry

    Entertainment and media industry

    Use Facebook's marketing tools specifically developed for the media industry to attract the attention of the audience.

    Facebook is a popular platform for audiences to explore and interact with their favorite entertainment content

    Discovered

    Two billion users use Facebook every month, which makes it an efficient platform for film, TV, music, newspapers, news, and other media businesses to spread content to a wide audience.

    Development

    Find the right time and use the right content to cover and maintain the core audience, while attracting new audiences to participate in the interaction.

    Inspire the audience to take action

    Attract audiences to take actions online and offline, such as subscribing, reading or playing video content, installing apps, watching shows or movies, and participating in events.

  • Technology industry

    Technology industry

    Increase product sales and strengthen brand image

    Use Facebook’s marketing tools for the technology industry to build valuable customer relationships.


    Overwrite

    Using our video solutions to broadly cover high-quality B2C and B2B audience segments, inspire audiences to consider buying new products.

    Improve influence

    Display highly relevant advertising content to create a distinctive brand image. The daily active online platform for users meets their needs and builds deep brand value.

    Development

    Use Facebook's highly accurate audience targeting function to find high-quality potential customers and increase revenue. By optimizing advertising costs, efficiently stimulate the audience's demand for the business.

  • Telecom IndustryTelecom Industry

    Increase the telecommunications market share

    Increase the number of subscribers and brand equity






    Overwrite

    Widely cover the most valuable customer segments. Then use the Facebook video solution to start the visibility of new products and promotional activities.

    Discovered

    Using powerful discovery and audience targeting solutions to attract more users to view your advertising content, increase the value of the content and the amount of sponsor investment.

    Development

    Use personalized effectiveness analysis tools and long-term effective full-funnel solutions to attract and retain high-quality customers.

  • Financial Service Industry

    Financial Service Industry

    In the mobile-first era, both scalability and profitability will be improved.





    Improve marketing efficiency

    Two billion users around the world use Facebook every month. Facebook can help various merchants to easily establish contact with customers at all stages of the customer's purchase life cycle (from potential customers to actual customers), thereby improving marketing efficiency.

    Scalability

    Messenger has 1 billion monthly active users. Sending messages is a quick way of communication, and many businesses are using it to increase sales, improve customer service, and set up automatic replies.

    Profitability

    By 2020, it is estimated that 2 billion people will use mobile devices for banking. 1 Merchants in the financial services industry need to follow this trend and meet their needs for using mobile devices for financial management at all stages of the customer's life cycle in order to achieve vigorous business development.

The way to advertise according to marketing goals

Brand awareness Show ads to users who are more likely to be interested in the brand to increase brand awareness.
Number of people covered Show ads to as many users as possible.
Visits Get more users to go to target locations, such as websites, apps, or Messenger conversations.
Interaction rate Get more post interactions, homepage likes, event responses or discounts.
App install volume Attract more users to install your app.
Video views Attract more users to watch the video.
Potential customer development Attract more information about potential customers, such as email addresses of users who are interested in your brand or business.
Message interaction volume Attract more users to send you messages through Messenger and WhatsApp.
Conversion volume Attract users to perform more valuable actions on your website, app or Messenger.
Catalogue promotion Create ads that automatically display catalog products based on your target audience.
Shop traffic Show ads to nearby users to attract more visitors to your physical store.

Have you decided to promote your website?

click here